OceanU is an educational mobile application prototype. This was created as part of a study in regard to how might an educational UX application raise environmental awareness and promote a positive attitude towards behavioural changes in support of Marine Conservation. By utilising the Double Diamond framework, coupled with multiple stages of user surveys and user testing scenarios, the study and the final product were both very successful in their intended objectives.
My Role:
Lead UI/UX Designer & Researcher
Lead UI/UX Designer & Researcher
Toolkit:
Adobe Photoshop
Adobe Illustrator
Figma
Adobe Photoshop
Adobe Illustrator
Figma
Research
To aid in the completion of this project, research was carried out over the course of the first 2 stages of the Double Diamond framework; Discover and Define. The research in question consisted of the creation of a User Survey where participants within the 18 - 30 age demographic were asked on their previous experience with the topic of Marine Conservation, and educational mobile applications as a whole. This survey proved to be very beneficial for gaining an insight into current perceptions towards Marine Conservation within the young adult demographic, as well as any pain & pleasure points experienced when interacting with existing educational digital tools.
Following on from the User Survey, User Personas were created to assist in gaining a deeper understanding of the target market for this project. This was carried through to the use of POV and HMW, and concluding with the implementation of Kano/MoSCow to prioritise features based on User satisfaction.
Development
Deliver
Mockups
