A PR campaign with the goal of positioning GiffGaff as the go-to site for refurbished phones, with a specific focus on the 18-35 age demographic, particularly university students and early young professionals. The campaign aimed to create strong brand recall so that whenever people think about refurbished phones, GiffGaff comes to mind.
My Role:
Lead Designer
Lead Designer
Toolkit:
Adobe Photoshop
Adobe Illustrator
Figma
Adobe Photoshop
Adobe Illustrator
Figma
